Did you know, that in 2021, there were 316.9 billion emails estimated to have been sent and received each day? This number is expected to increase to over 376.4 billion daily emails by 2025. This is why email marketing has become so significant for companies.
Marketing Cloud is a CRM that offers some unmatched email tools that help you build brand image and retain customers and boost ROI. Marketing Cloud provides you with the ability to create beautiful, engaging emails that speak to your customers on a personal level. With Marketing Cloud, you can segment your list so that you only send emails to those who will be interested in them, increasing your chances of conversion. You can also automate your email marketing campaigns, making it easier to stay in touch with your customers without spending hours on manual tasks. Marketing Cloud provides you with everything you need to create a successful email marketing campaign, making it the one-stop solution for all your email marketing needs.
In this article, we’ll look at how you can leverage the powerful SFMC tools to level up your email marketing. Let’s start with Email Studio.
01 - Email Studio
SFMC's Email Studio provides you with multiple ways to execute email marketing campaigns or 1-to1 messaging. You can also manage customer journeys by using data from any source, and drive success through emails!
Target Your Audience
Marketing is all about reaching the right people with the right message at the right time. However, this can be difficult to do if your subscriber list is full of inactive or unengaged users. SFMC makes it easy to segment your list and send tailored content to different groups of users. With the drag and drop segmentation tools, you can quickly create segments based on activity level, engagement, location, and more. This allows you to boost engagement with your most active customers and improve deliverability by sending fewer emails to those who are least active. As a result, you can make sure that your content is relevant for different sets of audiences, making it more likely to resonate with your readers.
Furthermore, you can automatically import, segment, and filter data from any source with Email Studio.
Create Your Best Emails
Email Studio allows you to create and send responsive emails. With this, you can rest assured that your recipients are seeing your emails exactly how you intended, regardless of what device they're viewing it on!
Plus, Email Studio comes with built-in template management so you can easily keep your templates up-to-date and consistent with your brand guidelines. You can power up your email conversations and boost customer relationships with email conversations that drive every stage of the customer journey.
Deliver Personalized Experiences
Personalization is one of the most important aspects of email marketing, and dynamic content is a great way to make sure your messages are always relevant to your audience. By using data from your customers’ interactions with your site or app, you can automatically generate content that is tailored to their individual interests. You can also use AI to analyze past behavior and predict future trends, ensuring that your emails are always on point. In addition, asset-level metrics give you insight into which elements of your content are performing well and which could use some improvement. By taking advantage of all these tools, you can make sure that your email marketing campaigns are always providing value to your customers.
Boost Your Email Marketing Campaigns
Email marketing can be a great way to reach out to potential and existing customers. However, it is important to create quality email campaigns in order to achieve the best results. With Email studio, you have the option to preview and test every message before sending it to your subscribers. This way, you can be sure that your emails are of the highest quality. Additionally, you can reduce your team’s workload by setting up an email delivery schedule. This will allow you to focus on other aspects of your business while still maintaining a successful email marketing campaign.
02 - Journey Builder
Email marketing is one of the most effective ways to reach and engage customers. However, in a crowded inbox, it can be difficult to stand out from the competition. Personalization can help you to create more relevant and engaging email campaigns that are more likely to be opened and acted upon. Journey Builder is a powerful tool that enables you to deliver cross-channel personalized experiences. With Journey Builder, you can target individual subscribers with highly personalized content that includes their name, location, and other relevant information. As a result, you can create email campaigns that are more likely to be opened and produce better results.
Understand Your Audience
Imagine being able to send your customers personalized messages based on their specific needs and interests. With SFMC's Journey Builder, you can do just that. By using customer data from any source, you can create highly customized messages that will resonate with your customers on a personal level. This could be based on their behavior, attributes, purchase history, or any other data point that you have available.
Predict your customers’ next move and prepare your marketing strategy just like Goodreads does in this email:
03 - Content Builder
When we talk about emails, content comes next. Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single place for use. With an easy-to-use, drag and drop interface, Content Builder is more efficient than our previous create and edit tools.
Create Professional-Looking Emails
Creating professional emails doesn't have to be difficult or time consuming. With Content Builder, you can create great looking emails without even knowing HTML. Plus, you can view changes to email content in real-time with an always-present preview. This makes it easy to see what your email will look like before you hit send. And with Content Builder's intelligent HTML Paste tools, you can color code and add line numbers to your email content with just a few clicks. So whether you're a seasoned pro or just getting started, Content Builder has the tools you need to create professional emails fast.
Search & Filter Your Emails
Salesforce Marketing Cloud's Content Builder is a powerful global search and filtering tool that allows you to do more with your content. With the new content properties framework, you can easily search and filter for the email you want and add tags and campaign associations to distinguish or manage related content. This makes it easy to keep track of your content and make sure it is organized and accessible. With the ability to search and filter by email, you can quickly find the exact piece of content you need, when you need it. This makes Content Builder a valuable tool for any SFMC user.
04 - Analytics Builder
SFMC's Analytics Builder is a powerful tool that can help you glean insights into the behaviors and interests of your subscribers. With this information, you can see what marketing strategies are working and which ones need to be revised. Additionally, the Analytics Builder can help you identify areas where you may need to focus your marketing efforts in order to achieve your goals. By taking advantage of the insights provided by the Analytics Builder, you can ensure that your marketing campaigns are as effective as possible.
Measure performance of your campaigns
By tracking engagement data like open rates and click-throughs, you can learn more about who your email recipients are and what kind of messages they respond to. This allows you to fine-tune your marketing approach to better suit their needs and preferences. As a result, you'll be able to better engage your target audience and boost your conversions.
Analytics Builder’s Einstein Engagement Scoring allows you to know your subscribers’ engagement across four behaviors:
Average likelihood to open
Email click prediction
Average likelihood to stay subscribed
Average likelihood to convert
You can also see how engaged or healthy your subscriber base is compared to overall email industry benchmarks.
Also, Analytics Builder allows you to configure dashboards to visualize data in graphs, charts, and flexible tables on top of the several standard reports SFMC provides. Track interactions in a journey and analyze the progress of your targets within Journey Builder.
05 - Interaction Studio
With Interaction Studio, you can create 1-to-1 engagement with your customers. You can deliver relevant customer experiences with Salesforce’s real-time personalization and interaction management solution.
Predict your customer's next move
Do you ever feel like you're one step behind your customers? You're not alone. It can be difficult to keep up with the digital world, let alone anticipate your customer's next move. But what if there was a way to know what they were going to do before they did it?
Interaction studio allows you to do just that. By analyzing your customer's digital behavior - both active and inactive time - you can get an insight into their intent, affinities and interests. This means you can combine email and offline behavior to create a picture of what your customer is likely to do next. So, there you have it! You can leverage this amazing tool to know what’s the next move your customer might take and prepare beforehand.
Unified messaging: one click to reach everyone
A successful marketing campaign must be consistent in order to be effective. This means delivering the same message across all channels, from email to web to app. Interaction Studio makes this easy by allowing you to create and manage all your communications from one central platform. This way, you can be sure that your customers are receiving timely, consistent, and uniform messages, giving them a connected experience. With Interaction Studio, you have everything you need to deliver a successful marketing campaign.
Email marketing is a crucial part of any marketing strategy, and the Salesforce Marketing Cloud (SFMC) offers a wide range of tools to help businesses make the most of this important channel. With SFMC, businesses can easily scale up their email marketing campaigns, reach more customers, and build brand value. The platform's powerful automation capabilities make it easy to design and send sophisticated email campaigns, and its comprehensive reporting tools provide valuable insights into campaign performance. If you need help getting started with SFMC, or if you're looking to hire a dedicated SFMC specialist, we can assist you. Contact us today to learn more about how we can help you leverage the power of email marketing.
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Automation Studio is a best-in-class Marketing Automation Platform focused on ETL [Extract Transform Load] tool. It helps in slicing & dicing the data, shifting the data from one location to another, transforming the data into another format, segmenting the data, or importing/ exporting data into/from Salesforce Marketing Cloud and Reporting & Tracking.
A large healthcare system needed assistance enhancing their Marketing Cloud implementation to segment Salesforce and external data into structures that can be used for campaigns. With over 1.5 million patients and over 3 million subscribers from multiple locations across the United States, it was imperative to have efficient processes, integrations, and data transformations set up to allow for segmentation and dynamic personalization for their marketing outreach. Our team designed, developed, and deployed a solution in 7 months that included complex automations for segmentation, a custom preference center, and several key journeys for both internal and external campaigns.